Every Moment is Precious

Nepia Whito

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Genki! symbolizes health and vigor.

Nepia Genki

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The Purity of Hokkaido's Nature.

Hokkaido Baby

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To provide quality products to babies and mothers at competitive price with excellent customer service.


All mothers will be able to procure their preferred baby products at competitive price and with ease of mind about safety and quality of products they are getting.


We pioneered modern distribution channels since 2007.
2007 - We imported our first 40-foot container of GOO.N diapers from Japan. Back then, we were one of a few companies which focus heavily on latest technologies and online distribution channels which bring you the best shopping experience, speed and prices. We started selling in Diapers.com.sg in the same year.

2009 - We started selling in one of the first online marketplace in Singapore, Gmarket (Renamed QOO10 in 2012).

2014 - We were one of the early seller of diapers in Lazada when they started in Singapore.

2017 - We started selling in Amazon Singapore when they entered Singapore martket.

2019 - We bring in another top quality Japan diapers, Nepia to Singapore babies.

2020 - Our products are available in all major online marketplace in Singapore such as QOO10, Lazada, Amazon, Shopee, Redmart, EAMart, Supermom, etc.